‘Growing up, we had a livestock farm with pigs and chickens. You could always find me there, and later I decided to take over the business after finishing my agricultural studies. Due to a lack of expansion opportunities, I started a new career. Within the agricultural sector of course, because that is where my heart lies.’  

‘My background is primarily in the pig reproduction business. Over the past 25 years, I have worked for several years for an artificial insemination (A.I.) organisation after which I delved into reproduction data. I focused on creating workflows (SOPs) for products. Reproduction is truly my driving force, my passion. I enjoy combining knowledge and practical experience with the aim to improve results. This requires both data and technology.’   

‘Therefore, NIFA was not unfamiliar to me. Meanwhile, I joined them as Sales Director. It is a fantastic team, and we are all dedicated to ensuring customer satisfaction. Entrepreneurs can contact me if they are interested in new products. I enjoy visiting customers on site to get an overview of the situation. In this way we can provide a custom-made advice on a suitable solution. In case a customer is still unsure about a product, a demo is possible.’   

In his free time, Hans likes working in the garden (when it does not rain) and taking care of his Kerry Hill sheep and Quarter horses. He used to enjoy riding horses, but nowadays he spends more time of his motorcycle. Soon, he will be participating in the Ténéré Travel Trophy.